The primary goal of our leasing and marketing program is to efficiently lease, the available space to qualified tenants at market rents. A successful leasing program is the result of implementing the following four actions:
1. Readiness – Readiness is the ability to perform, or being prepared to complete all aspects of the transaction including; a) having an approved lease and tenant work letter; b) establishing market rental rates and tenant improvement allowances; c) establishing a project team including space planner, and contractor; and d) preparing the vacant space in an attractive “pre-leasing” condition so the space is ready to show.
2. Direct Target Marketing – Important to any program is the direct exposure of the available space to prospective tenants. Our marketing program has two priorities; a) identifying and contacting tenants that are physically located close to the property, and b) contacting tenants who by category and use would be interested in the property. Once tenant leads are identified we tenaciously follow-up to identify their interest and their qualifications.
3. Cooperation of the Brokerage Community – MaKensay is in constant communication with the brokerage community through digital mailings, targeted personal phone calls and through our membership with CBA (Commercial Brokers Association) and through OfficeSpace.com and CoStar. It is essential to expose the property as broadly as possible to maximize our marketing efforts.
4. Closing the Deal – All of the marketing efforts are unproductive if the lease transaction is not negotiated and closed. The initial step in closing is to get a meeting of the minds in a non binding agreement and then tenaciously closing the deal with a binding lease.
The following is a small sample of MaKensay’s leasing experience: